“I believe meditation is not just about inner peace, it’s about getting ahead. ”

— Annie Wei-Hsin Lo

BreatheIn is a Graphic Design MFA thesis project created by Annie
Wei-Hsin Lo. Annie has practiced meditation for almost 2 years for fighting insomnia and improving sleep. She was motivated by the change, both mentally and physically, that meditation made on her. So she decided to encourage more young adults to practice meditation and make it a routine. Her vision is to help everyone live a happier life.


After doing some research and interviews, she found the biggest reasons why young adults refused to try meditation are the myths about meditation, and the lack of motivation to practice it regularly. That's why she created BratheIn, a mindfulness-based project, to break the myths and encourage them to develop a
life-changing meditation habit.  

Strategy Chart

© 2018 BreatheIn. MFA thesis project by Annie Wei-Hsin Lo